290 event marketing

 

For this project we had to attend an event of some sort, in my case I went to see Catching Fire, and make opening day materials along with some sort of object the attendees could take home.

 

I chose to make a movie poster, full page direct mail postcard, email, and match box (with poorly photoshopped matches that were an after thought I should have scrapped). I chose to make a match box because of the name of the movie, and because I wanted to see how long it took my classmates to realise I was giving teenage kids in a movie theater fire (it took awhile for them to notice).